I have been working on a few sites recently that came from an idea from a friend. He is a designer that works with a range of top clients and has recently worked with a few dating sites.
They are a network of sites run by the client and he gets a designer to skin up the sites, design banners and other fancy things. He then markets them on sites using SEO, PPC, banner advertising etc.
They aren't your average dating sites and they focus on niches like goths, Christians, cougars and other 'specialisms'. The sites are just a one page form and you fill it out and get taken off to a dating site like Match.com that pays you X amount for the person who has signed up... easy peasy!
So I thought I have the marketing knowledge, my mate is a designer and I know a guy wants to get involved in paid search (that makes me sound really amateur) but why not give it a go?
We launched our goth dating site, Christian dating site and the one we are really proud of, for the guys and girls who are into cougar dating.
Anyway watch this space and I'll let you know how it goes.